Tuesday 9 November 2010




Bob Greenberg at Logan Hall


An ad executive with a brand in distress could do worse than give Bob Greenberg a call. He started his firm R/GA with his brother Richard in New York as a modest video production business in the mid seventies. This later grew into offering visual design. Now in its current incarnation the firm is often the brains behind the most innovative interactive advertising. R/GA's output has become a byword for slick multiple channel cross platform communication. In its early days a small tight knit team allowed R/GA to respond quickly to the fickle nature of client demands. Now with clients such as Nike,The Federal Reserve Bank and Reuters. Greenbergs hand has graced as many Fortune 500 company campaigns as it has cradled prestigious advertising awards. Bob will be in town to talk at London's
Logan Hall in Bloomsbury at the behest of D&AD to discuss his life in the business and hopefully comment on the future of this rapidly evolving industry.

No comments: